PEMBERDAYAAN WANITA TANI MELALUI DIVERSIFIKASI VCO MENJADI PRODUK BODY CARE DAN HAIR CARE BERBASIS SMART PACKAGING DENGAN DUKUNGAN TEKNOLOGI DIGITAL
Abstract
Desa Katumbangan merupakan salah satu sentra produksi kelapa di Kabupaten Polewali Mandar. Minimnya inovasi dan keterampilan pengolahan menyebabkan rendahnya nilai tambah produk serta keterbatasan peluang ekonomi masyarakat setempat, khususnya bagi kelompok perempuan. Kondisi tersebut menjadi dasar perlunya kegiatan pengabdian yang mampu meningkatkan kapasitas masyarakat dalam mengolah hasil kelapa menjadi produk bernilai ekonomi lebih tinggi dengan dukungan teknologi digital. Program pengabdian masyarakat ini bertujuan untuk memberdayakan Kelompok Wanita Tani (KWT) Lestari di Desa Katumbangan, Kabupaten Polewali Mandar, melalui diversifikasi produk Virgin Coconut Oil (VCO) menjadi sabun dan sampo batang berbasis kemasan ramah lingkungan dengan konsep smart packaging serta dukungan teknologi digital. Metode kegiatan meliputi sosialisasi, pelatihan, praktik produksi, perancangan kemasan, pemasaran digital, hingga pendampingan pengelolaan website. Hasil kegiatan menunjukkan peningkatan signifikan pada pengetahuan dan keterampilan mitra yang diukur melalui pre-test dan post-test, dengan capaian ≥70% di semua aspek. Mitra mampu menghasilkan dua produk turunan VCO (sabun dan sampo) dengan varian kopi dan sereh, menggunakan kemasan berbasis besek bambu dan QR code, serta mengoperasikan media sosial dan website lestarikatumbangan.com sebagai etalase digital.
References
Abdul Hakim, A. H. (2020). Analisis Kinerja Program Pemberdayaan Masyarakat Desa di Kabupaten Polewali Mandar.
Anderson, C. L., Reynolds, T. W., Biscaye, P., Patwardhan, V., & Schmidt, C. (2021). Economic Benefits of Empowering Women in Agriculture: Assumptions and Evidence. The Journal of Development Studies, 57(2), 193–208. https://doi.org/10.1080/00220388.2020.1769071
Appel, G., Grewal, L., Hadi, R., & Stephen, A. T. (2020). The future of social media in marketing. Journal of the Academy of Marketing Science, 48(1), 79–95. https://doi.org/10.1007/S11747-019-00695-1/TABLES/2
Dayrit, F. M. (2015). The Properties of Lauric Acid and Their Significance in Coconut Oil. Journal of the American Oil Chemists’ Society, 92(1), 1–15. https://doi.org/10.1007/S11746-014-2562-7
Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., Kumar, V., Rahman, M. M., Raman, R., Rauschnabel, P. A., Rowley, J., Salo, J., Tran, G. A., & Wang, Y. (2021). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 59, 102168. https://doi.org/10.1016/J.IJINFOMGT.2020.102168
Fadhilah, F., Satyanegara, D., & Pertiwi, W. N. B. (2023). Optimalisasi Strategi Pemasaran Melalui Media Sosial bagi UMKM Kopi Dadaman Desa Citaman Banten. Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia, 6(1), 13. https://doi.org/10.36722/jpm.v6i1.2268
Kanlayavattanakul, M., Lourith, N., & Chaikul, P. (2021). Valorization of spent coffee grounds as the specialty material for dullness and aging of skin treatments. Chemical and Biological Technologies in Agriculture, 8(1), 1–12. https://doi.org/10.1186/S40538-021-00252-5/FIGURES/4
Khan, H., Lee, R., & Chrysochou, P. (2022). Marketing Role of Packaging. Consumer Packaging Strategy, 11–17. https://doi.org/10.4324/9781003000822-3
Kusuma, I. Y., Perdana, M. I., Vágvölgyi, C., Csupor, D., & Takó, M. (2024). Exploring the Clinical Applications of Lemongrass Essential Oil: A Scoping Review. Pharmaceuticals, 17(2), 159. https://doi.org/10.3390/PH17020159/S1
Lianti Putri, P., & Widadi, B. (2023). SOSIALISASI STRATEGI PENGEMBANGAN POTENSI BISNIS PADA UMKM DI KECAMATAN PURWOKERTO SELATAN. Jurnal Abdimas Gorontalo (JAG), 6(2), 121–125. https://doi.org/10.30869/JAG.V6I2.1258
Mafe, A. N., Edo, G. I., Makia, R. S., Joshua, O. A., Akpoghelie, P. O., Gaaz, T. S., Jikah, A. N., Yousif, E., Isoje, E. F., Igbuku, U. A., Ahmed, D. S., Essaghah, A. E. A., & Umar, H. (2024). A review on food spoilage mechanisms, food borne diseases and commercial aspects of food preservation and processing. Food Chemistry Advances, 5, 100852. https://doi.org/10.1016/J.FOCHA.2024.100852
Patel, H. R., Mathakia, R., Mangroliya, U. C., & Mandaliya, V. B. (2025). Sustainable bamboo: Technological innovations and patent insights for a greener future. Advances in Bamboo Science, 10, 100127. https://doi.org/10.1016/J.BAMBOO.2025.100127
BPS. (2022). Produksi-tanaman-perkebunan-rakyat. https://polewalimandarkab.bps.go.id/id/statistics-table/2/MTQ5IzI=/produksi-tanaman-perkebunan-rakyat-.html
Quisumbing, A., Cole, S., Elias, M., Faas, S., Galiè, A., Malapit, H., Meinzen-Dick, R., Myers, E., Seymour, G., & Twyman, J. (2023). Measuring Women’s Empowerment in Agriculture: Innovations and evidence. Global Food Security, 38, 100707. https://doi.org/10.1016/J.GFS.2023.100707
Raab, C., Do, T. T., & Keck, C. M. (2025). Influence of Ethanol as a Preservative in Topical Formulation on the Dermal Penetration Efficacy of Active Compounds in Healthy and Barrier-Disrupted Skin. Pharmaceutics, 17(2), 196. https://doi.org/10.3390/PHARMACEUTICS17020196/S1
Rachmawati, D. O., Suswandi, I., & Yasmini, L. P. B. (2022). Pendampingan Uji Kadar Air Kualitas VCO Berdasarkan Standar Nasional Indonesia Produksi KWT Tunas Amerta. WIDYA LAKSANA, 11(1), 158–164. https://doi.org/10.23887/JWL.V11I1.39205
Rocha, S. F. ;, Pinheiro, C. ;, Pereira-Leite, E. J. ;, Costa, C. ;, Rodrigues, M., Aremu, O., Faloni De Andrade, S., Rocha, C., Pinheiro, E. J., Pereira-Leite, C., Do Céu Costa, M., & Rodrigues, L. M. (2023). Revealing the Protective Effect of Topically Applied Cymbopogon citratus Essential Oil in Human Skin through A Contact Model. Cosmetics 2023, Vol. 10, Page 29, 10(1), 29. https://doi.org/10.3390/COSMETICS10010029
Ruse, G., Jîjie, A. R., Moacă, E. A., Pătrașcu, D., Ardelean, F., Jojic, A. A., Ardelean, S., & Tchiakpe-Antal, D. S. (2025). Coffea arabica: An Emerging Active Ingredient in Dermato-Cosmetic Applications. Pharmaceuticals 2025, Vol. 18, Page 171, 18(2), 171. https://doi.org/10.3390/PH18020171
Siti Nurhaliza, & Manggabarani, I. (2024). Pemberdayaan Perempuan Melalui Program Kelompok Wanita Tani KWT (Studi Kasus KWT Teratai Pengolahan Ikan Bandeng) Desa Rappang Barat Kecamatan Mapilli Kabupaten Polewali Mandar. Jurnal Agroterpadu, 3(2), 156–160. https://doi.org/10.35329/ja.v3i2.5666
SoapCalc Home. (n.d.). Retrieved September 28, 2025, from http://www.soapcalc.net/
Suseno, N., Savitri, E., Sapei, L., Adiarto, T., Angelina, S., & Irnanda, G. E. (2024). Exploring The Influence of UV-Light And Packaging on Virgin Coconut Oil Quality During Storage.
Szaferski, W., & Janczarek, M. (2025). Preparation of Cosmetic Scrub Bases from Coffee Waste and Eco-Friendly Emulsifiers. Cosmetics 2025, Vol. 12, Page 31, 12(1), 31. https://doi.org/10.3390/COSMETICS12010031
Widiantari, K. S., & Sari, N. K. A. P. (2023). Optimalisasi media digital instagram sebagai strategi pemasaran produk di desa sangketan. Jurnal Abdimas Gorontalo (JAG), 6(1), 1–6. https://doi.org/10.30869/JAG.V6I1.1111
